When we founded ITH, we had one conviction: Puglia shouldn't be Europe's digital periphery. It should become its center.
Today, that vision is becoming reality.
Why ITH Was Born Right Here
It wasn't chance. It wasn't luck. It was strategy.
Puglia possesses three assets that make it unique in the European landscape:
Geographic position. We are the natural bridge between Europe, the Mediterranean, and the Middle East. The submarine cables carrying 99% of intercontinental internet traffic pass through our shores. Bari and Brindisi are strategic landing points for global digital backbones. Renewable energy. Our region has one of Italy's highest concentrations of wind and solar plants. For those building digital infrastructure, this means economic and environmental sustainability. Talent. Puglia's universities—Bari, Lecce, Foggia—produce thousands of graduates in engineering, computer science, and STEM disciplines every year. The human capital exists. Someone just needed to connect it to opportunities.ITH was born for this: to be the catalyst that transforms potential into reality.
The Context: 100 Billion Euros Are Coming
We're not talking about promises. We're talking about open construction sites, signed contracts, excavators moving earth.
The Puglia Data Center Valley project includes:
- Over 2 GW of computational capacity
- 800 hectares of tech campus between Bari and Brindisi
- Private investments exceeding 100 billion euros
To understand the scale: 2 gigawatts powers a city of 2 million people. This power will process artificial intelligence, cloud computing, and data for millions of European companies.
This isn't science fiction. It's the present.
ITH's Role: Connect, Prepare, Accelerate
In this scenario, ITH has a precise role. We're not spectators. We're builders.
1. Connecting Local Businesses
Large infrastructure creates enormous opportunities, but only for those who know how to seize them. A Puglia-based SME doesn't have the tools to interface directly with a global hyperscaler.
We act as the bridge. We identify opportunities in the supply chain, prepare companies for technical and quality requirements, and facilitate commercial connections.2. Preparing the Territory
Data centers don't run themselves. They need:
- Technicians specialized in cooling and power management
- Network engineers and system administrators
- Physical and logical security experts
- Project managers for complex operations
3. Accelerating Innovation
The arrival of world-class infrastructure lowers entry barriers for startups and scale-ups. Accessible computational power means:
- AI and machine learning within everyone's reach
- Low-latency cloud computing
- Virtually unlimited storage capacity
What Changes for Puglia-Based Companies
If you run a business in Puglia—or are thinking of starting one here—here's what this transformation means in concrete terms:
| Before | After |
|---|---|
| Servers in Northern Europe, high latency | Local infrastructure, milliseconds |
| Dependence on foreign providers | Competitive local ecosystem |
| Talent emigrating | Opportunities that retain |
| High cloud costs | Regional economies of scale |
This isn't utopia. It's the direction we're heading.
The Challenges We Face Together
We don't hide the difficulties. Transforming a territory doesn't happen without friction.
Bureaucracy. Permits must accelerate. ITH works with institutions to streamline processes. Training. Skills are lacking. We're building programs to bridge the gap. Communication. Many companies don't know what's happening. That's why we write, speak, and organize events. Inclusion. Growth must be widespread, not concentrated. The small artisan in Ostuni should benefit as much as the Bari startup.Our Promise
ITH isn't here to ride a trend. We're here because we believe Puglia deserves to be a protagonist in Europe's digital revolution.
Puglia Data Center Valley is a once-in-a-generation opportunity. We won't waste it.
Want to be part of this transformation? [Contact us](#contatti) to discover how ITH can support your company or project.
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